It was a routine occurrence, a dinner out interrupted. It was supposed to be a quiet, romantic dinner away from the kids for pediatric neurology resident Anna Ehret, MD, and her husband Bryan. All the couple wanted was time to unwind and relax, away from their busy careers and young family. Predictably, Dr. Ehret was paged mid-dinner, with an urgent request to come into the hospital to read an EEG study. What would only take about 10 minutes to complete disrupted their whole evening – again.
“My wife and I talked about this all the time – why hasn’t technology caught up for something so simple, to view a video EEG study anywhere?” says Bryan Ehret. “With smartphones and laptops becoming smaller and lighter, it just seemed ridiculous that no one had invented a better way to seamlessly deliver this type of information.” This seed of an idea became what is today the Rendr Platform cloud EEG software that powers Lifelines Neuro EEG systems.
This was in 2009, the iPhone had only been on the market for two years and the iPad had yet to be introduced. The term “cloud computing” was in its infancy and Amazon was selling books – the notion of Amazon Web Services (AWS) hadn’t yet been imagined. While the couple first thought about applying this concept to EMG readings, they landed on EEG as an area with greater value in application.
This far-fetched idea that a physician could look at an EEG in real-time, with remote viewing from multiple devices took hold in Bryan Ehret’s entrepreneurial mind and he pursued it with a passion. While his wife worked 100 hours a week in her residency program, he continued his career in commercial real estate, juggled parenting duties, and began outlining his concept. He interviewed doctors, EEG technologists and ask them what feature sets would be in their ideal EEG system – nothing was off the table.
“At night over dinner, I’d review all the features with Anna. She’d weigh in on what was necessary and what was a waste of time and not worth it,” recalls Ehret. “She was an excellent sounding board but didn’t have the time to actively work on the project.”